Initial ideas and main competitor-Research

Initial idea:


After completing the first part of my research, I have decided that I would like to produce a magazine similar to the 'X Factor Magazine'. This magazine appeals to me as it includes pages on both music and on fashion and celebrity which is a combination of all of the most popular subjects for my target 
audience. My target audience will be teenagers and young adults that are interested in music and celebrity etc. It will be mostly aimed at girls as it will have a more gossipy feel to it also with articles on fashion.

Main competitor:

The X factor music magazine is very similar to what I wish to create and would be my main competitor. It combines lifestyle with music. The target audinence is young adults and teenagers mainly but does cater for younger or older generations due to the fact that it is based on a well known TV programme. It creates a diversion away from the readers routine and problems. It focuses on different modern music, fashion and features interviews with artists and quizzes. The magazine also relates to the audiences personal relationships. It helps the audience get closer and relate more to others who are popular and famous and helps them to feel part of a group socially. Personal identity is also a major aspect which the magazine has to consider. The magazine makes the stars it features more normal and of just the same social value. An example of this is the fact that across the centre of the page is a section featuring conestants from the X Factor and along the bottom in a separte banner are cover lines and images regarding well known and established artists. The 'X Factor Magazine' is very much about surveillance. The content of the magazine is all of the latest news, gossips and images from the music world. As a magazine based on a popular TV show the content has a great interested as the target audience always want to know the latest news. The combination of new and old stars also keeps the audience interested as people want to know about their existing favourite artists just as much as the new stars being on the show. The 'X Factor Magazine' also has a strong relation to Maslows Hierachy of Needs. The top 3 priorites according to the table are self actualization, self esteem and social. The magazine has included these to attract to its target audience. The magazine has lots of features in order to appeal to its target audience. The colours used are very 'hot' bold bright and eyecatching to draw the readers attention in. The images that support the cover lines also attract the audience to the cover. The capitalisation of the cover lines also helps make the articles stand out.